It’s now seven years since ICANN opened the door to brands who wanted to own their own space on the Internet with a dot Brand. 2019 has seen continued steady growth in activity from those who applied in the first round. 2020 will see further use cases which extend use and further progress with round 2.
The Start of Something Big
ICANN publishes a paper entitled, ICANN Org’s Readiness to Support Future Rounds of New gTLDs. Outlining ICANN’s assumptions for policy implementation and operational readiness for a subsequent round of new gTLDs.