Dot Brand and New gTLD Services

Since 2012, hundreds of new domain extensions have launched, meaning there are hundreds of new Top Level Domains (TLDs) in use, for example .APPLE, .LAW or .NYC. These changes have brought both complexity and opportunity.

Dot Brand Registry

Companies apply for a dot brand registry for a combination of the following reasons:

  • Protect intellectual property
  • Communicate more effectively under one globally applicable master brand
  • Invest in innovation, a super-fast Internet enabled database with many applications beyond branding
  • Enhance security and stability through direct control

Our Valideus consulting division guides brand owners, IP and IT professionals through the entire process; evaluation, application, compliance, launch and use case strategy.

Our clients include top name brands and global leaders in e-commerce, banking, consultancy, fashion, food, insurance, media, software and travel. They come to us because of our success rate — we managed 98% of all applications that achieved a 100% score from ICANN’s evaluators.


The Value of dot Brands

See how Google and Major League Baseball are using their Dot Brands.

Read the interview

Is a dot brand TLD right for your company?

Contact us

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