Case study: CERN using its dot brand TLD to be truly global

The original pioneer of the internet has used its dot brand TLD to establish an international portal for scientific discovery and collaboration.

While CERN may be the birthplace of the web, until recently it had a “poor web presence. With well over 10,000 websites, no architecture, few restrictions and nobody in charge, CERN’s web is often highly and justifiably criticised,” according to CERN’s 2012-2016 communication strategy.

This was one of the key drivers for the organisation enthusiastically embracing the opportunity of the dot brand TLD space.

Read the case study on the Dot Brand Observatory.

>> See how .CERN became truly global

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