Tag Archives: brand
News, insight and opinions
from Com Laude experts.
Do big brands have the power to make or break new gTLDs?
The first application round for new gTLDs will open on 12 January 2012 and ICANN expects in 500 to 1000 applications. Already, over 120 potential bids have been announced by a variety of companies, consortia, not-for-profit organisations and government-backed initiatives. … Read more ›
As internet users, we must retrain ourselves
With the dawn of the new gTLDs about to start, I wonder whether the average surfer will ever stray from searching the net. I would say that the majority of computer users open their laptops, where Google or another search … Read more ›
Are URL shortening services diluting your brand? Most Certn.ly!
URL shortening services replace links that can be troublesome to read with shorter versions that are prettier and easier to read or type into a browser. There are various companies that offer URL shortening services – for free or as a paid-for service. Websites such as Twitter, which limit the number of characters you can use, have forced companies that wish to embrace social network sites to adopt some sort of URL shortening strategy to be able to place links and market themselves. Read more ›