The internet is changing. ICANN, the not-for-profit corporation responsible for managing the stability and security of the internet’s domain name addressing system, is to liberalise global-level domains. Generic top-level domains (gTLDs) will be available to any organisation that can meet stringent application and evaluation criteria. Three types of applicant are expected:
- cultural, linguistic and geo-political regions, such as capital cities;
- brand and trademark owners; and
- organisations seeking generic keywords to dominate a market sector.
Brand and trademark owners will need to understand some key points in order to prepare for this upcoming change.
Com Laude offers the advice brand owners need in order to formulate a sharp strategy with regard to domain name registration in all the new gTLDs at the second level. In fact, the success or failure of new gTLDs may lie in brand owners’ hands.
Valideus, Com Laude’s sister company, provides dedicated services to brand owners seeking to launch their own gTLD.
Valideus focuses on corporations that are considering the advantages of putting their brands in the browser. The Valideus service covers evaluation, application creation and prosecution, and lifecycle management of registries – in other words, a complete outsource service including the management of third-party suppliers including registry service providers and escrow agents.