Today marks the first day of the application period within which parties can apply to ICANN to run a new generic top-level domain (gTLD).

After seven years of contentious policy development and planning, the new gTLD programme is finally live and accepting submissions to the TLD Application System (TAS). According to ICANN, the programme could “trigger a massive expansion of the internet”.

Potential applicants have until 29 March to begin their application in TAS, and until 12 April to complete it.

Com Laude’s sister company, Valideus, is working with a number of companies and brand owners to make their applications at this historic phase of the internet’s history.